Communications

The aim of the Visibility for Addressing Environmental and Climate Change challenges through Improved Forest Management in Jamaica (IFMJ) contract was to highlight the positive impact of EU development assistance for the Jamaican forestry sector.

The key objectives were to increase awareness of the EU, the actions and achievements of the IFMJ, and the partnership between the EU and the Government of Jamaica; and to launch and build awareness of the actions and achievements of the forestry sector and success stories in Jamaica, within communities living in forest-dependent areas. The main activities of the contract were the development of a visibility plan and the implementation of communication activities.

The ECOFAC 6 (Preserving Biodiversity and Fragile Ecosystems in Central Africa) programme supported sixteen protected areas, including eight priority conservation landscapes. It spanned Cameroon, Central African Republic, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, and Sao Tome and Principe. The programme aimed to promote a green economy characterised by locally established economic development in support of climate change mitigation and adaptation. Its focus was more effective protection of the diverse and fragile ecosystems of Central Africa, taking into account sustainable management of ecosystem services.

The regional support implemented by Landell Mills focused on knowledge exchange at the local, national, and regional level. This was achieved through strengthening stakeholders’ knowledge-sharing systems, as well as capitalising on and replicating innovative approaches.

Communication and visibility of EU cooperation with Cambodia focuses on enhancing EU relations, partnership and cooperation with Cambodia.

The project team will support the preparation, management and implementation of a long-term communication and visibility strategy. This includes organising events and campaigns and cultivating dissemination and outreach initiatives to increase audience engagement.

Communication and Visibility for EU Cooperation – ASEAN aims to enhance the image and awareness of the EU as a cooperation partner in the ASEAN region. Annual activities include production of the EU-ASEAN Blue Book and the EU-Indonesia Cooperation publication; organisation of the ASEAN-EU Cooperation and Scholarships Day; and provision of support to Europe Day celebrations. Landell Mills also provides media relations support for the EU, produces content for the EU Mission to ASEAN’s social media channels, and organises regular communication trainings for EU staff.

Under this contract, we provide the EU-ASEAN and EU-Indonesia projects with communications support as required. These projects include ASEAN Regional Integration Support by the EU (ARISE+), Enhanced Regional EU-ASEAN Dialogue Instrument (E-READI) and Sustainable Use of Peatland and Haze Mitigation in ASEAN (SUPA) amongst others.

EU4Georgia Phase 2 focused on increasing awareness and support for the EU in Georgia, with a particular focus on rural areas and vulnerable groups. As part of this, the project team developed and implemented a communications strategy for content across radio, TV, print and online media, which incorporated a series of EU success stories and the development of a website for the ‘Digitool’ database. This was accompanied by a series of events, including a Skills4Jobs programme launch event, regional Europe Day events, an awards ceremony for the EU Prize for Journalism, Talking Climate public forum event and an EU Alumni Network Reception, which attracted extensive media coverage. The project team also organised a large-scale street fair to promote Europe Day in Tbilisi, including media coverage, visibility materials, logistics and activities, which was attended by 15,000 people and officially opened by the President of Georgia.

Landell Mills worked in partnership with Ku-Atenga Media to promote the EU Delegation’s project-based activities and enhance its visibility in Zambia. Landell Mills organised several large-scale events under the contract, including a Civil Society Organisation Fair and an EU Run to mark Europe Month 2017-2019. We also provided support to the EU’s participation in leading agricultural exhibition, Agritech, and the organisation of World Cleanup Day events. Other activities managed by Landell Mills include the production of three short films on EU-Zambia cooperation, the organisation of media briefings and management of the production of many EU-branded visibility materials.

European Union Cooperation in Central Asia: Visibility Events focused on enhancing the visibility of the EU and its contribution to development cooperation in Central Asia, and required organisation of events such as conferences, seminars and film festivals, and the production of promotional materials. The design and implementation of a project communications strategy ensured extensive media coverage of these events. Two major integrated campaigns were implemented as part of the contract: #EU4HumanRights increased visibility of the EU’s support of human rights, whilst #EU4Women promoted messages of equal opportunities for all. A further project highlight was the ‘Faces of EU Cooperation’ photo exhibition, which showcased the beneficiaries, partners and implementers of development cooperation, and provided data on EU-funded projects.

This UNICEF-funded contract focused on developing a creative communications strategy, which disseminated information to positively influence behaviour through innovative communication tools. This project facilitated discussion and learning around UNICEF's Essential Family Practices (EFPs). Highlights included: organising focus group discussions and a multi-stakeholder forum; developing social media campaigns, household and KAP surveys, and film content; and creating a framework methodology for collecting community input, testing tools, disseminating information and monitoring social change related to EFPs.

The project provided DEVCO’s Communication Unit with professional filming and editing, animation and branding expertise and required: production of animated data visualisations and short animations to explain theoretical issues; development of short videos for social media; and the development of detailed brand guidelines, following analysis of DEVCO brand perception. A range of videos were produced, including staff interviews and a 3-minute video with subtitles in multiple languages, combining footage with animated effects and text. Short videos and animated GIFs were also produced for social media on various topics, including Inequality Day, World Biodiversity Day and Press Freedom Day. The project also produced a series of templates and style guides for the DEVCO Communication Unit which facilitated a better understanding of brand perception around key brands used for communication purposes, such as European Union, European Commission and EuropeAid, and will inform future decisions on the visual style and use of the brands.

The project aimed to significantly increase awareness and visibility of the African Peace Facility through the delivery of communication materials and activities. Events implemented included: an Infopoint open conference in Brussels; a lab-debate session at the European Development Days; and a workshop in Abuja, Nigeria for Civil Society Organisation representatives from six West African countries. Under the contract, Landell Mills also managed the production of several videos, such as a 10-minute documentary film and a promotional video that was broadcast on Vox Africa. In addition, we produced a range of printed communication materials and developed content for social media, including a campaign around the International Day of Peace.